Privacy Policy for Flowers Hampstead Customers

Name: NATURAL POETRY
Brand: Flowers Hampstead
Price: 60.00 GBP
Availability: InStock

Introduction

At Flowers Hampstead, we are committed to protecting your personal data and upholding your privacy rights. This Privacy Policy explains how we collect, use, store, and handle your personal information in compliance with the General Data Protection Regulation (GDPR). This policy applies to all customers placing orders with Flowers Hampstead from Hampstead and surrounding districts.

What Data We Collect

When you interact with Flowers Hampstead, we collect different types of personal data in order to process your order, provide our services, and communicate with you effectively. The types of data we may collect include:

Identity Data: Name, delivery recipient’s name.
Contact Data: Delivery address, billing address, postcode, and any contact information you provide (excluding email addresses and phone numbers as per our policy).
Order Data: Details of the flowers, arrangements, or products you have ordered, delivery instructions, order history, and preferences.
Payment Data: Limited payment information (such as transaction reference numbers) provided by payment processors - we do not store complete card details.
Technical Data: When you visit our website, we may receive technical data such as IP address, device information, and cookies relevant for site performance and security.

Lawful Basis for Processing Your Data

Flowers Hampstead only processes your personal data when we have a legal basis to do so under GDPR. The main lawful bases under which we collect and process your information are:

Contractual Necessity: To fulfil our contract with you when you place an order, including delivery and customer service.
Legitimate Interests: To manage our business operations, improve services, or ensure the security of our services, provided such interests are not overridden by your rights and interests.
Legal Obligation: To comply with any legal obligations such as accounting, tax, or compliance requirements.
Consent: In specific situations, such as when we wish to send promotional material (if you opt-in), we will seek and rely on your explicit consent, which you can withdraw at any time.

How We Use Your Data

We use your personal data to:

Process and deliver your orders, including confirming delivery details and handling payments.
Communicate with you about your orders or updates relevant to your purchase.
Personalize your experience, such as remembering your preferences for future orders.
Comply with legal and regulatory requirements.
Improve and develop our products and services, based on aggregated and anonymized usage data.
Enhance the security and integrity of our website and business operations.

Data Retention

We only keep your personal data for as long as is necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. The retention duration is determined by the following principles:

Order data: Retained for up to 7 years to comply with tax and accounting obligations.
Customer account data: Held for as long as your account is active. If you request deletion, we will anonymize or securely delete your data, save for information that we are required or permitted to retain by law.
Marketing data: Held until you withdraw consent, unsubscribe, or after a maximum of 2 years of inactivity.

Data Sharing and Processors

We never sell your personal data to third parties. We only share your personal information with trusted partners and processors who help us provide our services. Our data processors include:

Payment processors: Secure third-party services that handle transactions on our behalf. We do not keep your card details.
Delivery partners: Couriers and florists who assist with the preparation and delivery of your order.
IT and website service providers: Third parties offering website hosting, maintenance, and support functions to ensure the secure and reliable running of our service.

All processors are required to act only on our instructions and adhere to similar levels of data protection as we do. We may also share data when required by law or to protect our rights and customers.

International Data Transfers

Generally, your data is processed and stored within the UK or European Economic Area (EEA). If we need to transfer your information outside these regions, we make sure standard contractual clauses or other measures are in place to ensure your data receives adequate protection.

How We Protect Your Data

We have put in place appropriate technical and organizational security measures designed to protect your personal information from accidental loss, misuse, unauthorized access, disclosure, alteration, or destruction. Our internal policies and practices ensure that only those who have a business need to know your information are granted access and that all data is handled securely.

Your Rights Under GDPR

As a customer placing orders with Flowers Hampstead from Hampstead or surrounding districts, you have the following rights regarding your personal data:

Right to Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You may ask us to correct any information you believe is inaccurate or incomplete.
Right to Erasure: In certain circumstances, you can ask us to delete or remove your personal data.
Right to Restrict Processing: You have the right to request the restriction of processing under certain conditions.
Right to Data Portability: You can request to receive your data in a structured, commonly used, and machine-readable format.
Right to Object: You have the right to object to certain processing activities, including direct marketing.
Right to Withdraw Consent: Where we rely on consent, you have the right to withdraw it at any time without affecting the lawfulness of processing prior to withdrawal.

To exercise any of these rights, or if you have any concerns about how we handle your data, you can contact us through our website or delivery outlet.

Changes to this Privacy Policy

We review our Privacy Policy regularly to ensure it remains accurate and compliant with legal requirements. Any updates will be posted on this page, and if changes are substantial, we will notify you when appropriate.

Contact and Further Information

If you have any questions about this Privacy Policy or how Flowers Hampstead processes your personal data, please get in touch via our website or by visiting our premises in Hampstead. We are committed to working with you to resolve any concerns and ensuring your data is protected at all times.